How Bath & Body Works made me a customer for life

It seems like some companies are using the title of “customer service” for their departments that deal with customers… but aren’t actually providing much in the way of service. Some of the treatment I’ve recently received falls more appropriately under terms like handling, redirecting or ignoring. While I tend to be extremely brand loyal, poor customer service is a really quick way to turn me off to a company.

Although the disappointing interactions have been with both large companies and individual small-business owners, I’ll relate just one example.

Dial Corporation.

I have a nasty habit of falling in love with products that are destined to be discontinued. My preferred body wash, Dial Healthy Moisture Soy and Almond Milk Restoring Body Wash, went from being difficult to impossible to find, locally. After searching online I found that the few (third-party) sites that carried the body wash had prices starting at $13. (In a local store it would be around $3.)

I visited Dial’s website, hoping for a general “where to find our products” link. No such luck. However, since the product was (and is) still advertised on their site, I felt hopeful about soon getting my hands on some of it. Using the “contact us” link, I sent an email:


Email to Dial 1


Arguably more than any of their customer service reps would ever need to know, but I wanted to make it clear that I was a believer in the product and truly interested in continuing to use their brand. Having done this before, (like I said, Products I Love = Discontinued) I had an idea of what sort of response to expect.

Generally, the brand will thank me for enjoying the product. If the item has not been discontinued, they may offer big-name stores that carry their line and suggest I check with those spots locally. If the item has, in fact, been discontinued, they will break the news to me and then suggest one of their other products, perhaps even detailing why it is similar. Although it’s standard stuff, I appreciate the time and assistance it takes for someone to provide that information.

Dial? Not so standard.


Email from Dial 1


So… I guess this means it’s not discontinued? And, yes, at first I was put off by what a short response it was, but at least they pointed me in the right direction!

Or not. has a listing for the body wash, but it’s marked as “not available at this time.” doesn’t have the body wash listed on their site at all.

Why I thought going back to Dial’s customer service would be a good idea, I don’t know. But I did. I sent another email.


Email to Dial 2


Perhaps being more specific in my request would give the responder more to go on.

Or not.

Email from Dial 2


Clearly I was able to use my computer, and Google, to make it to the Dial website and contact them. In my emails I indicated having already searched online for the product. Why the responder thinks that blindly suggesting online third-party sites would be helpful, I truly don’t know. Do they not have records of the places to which they are currently (minimally) distributing this product?

Also, in each of my emails I specifically asked whether it was possible to purchase directly through Dial. If that’s not a possibility, that’s fine, but it would be good to have the question actually answered.

And although I’ve been thanked (admittedly twice, but in the exact same language – so I’m suspicious it’s auto-populated into the response email form) for contacting them for information, my loyalty to their product/brand was never acknowledged.

As for the information I requested, I’m not convinced what I received was information of any true value.

Perhaps I’ve been spoiled by stellar interactions with the customer service at other companies, in the past. Like Bath & Body Works.

When my (first) favorite scent was discontinued, I wrote a letter to Bath & Body Works. It was a little more animated and dramatic (in a humorous manner) than my emails above, but it was – essentially – the same underlying idea. I love this product, I can’t find this product, is there any way you can help? Bath & Body Works responded to me with a full-page letter. It referenced points in my own letter. It was signed by a real human being. They thanked me for my patronage and expressed their hope that I would find another scent at their store. They provided me with discount coupons. They also told me that they would let me know if “my” scent ever returned.

I was over the moon. Not because of the coupons, but because of the personal response. It blew my mind that a company so large took the time to respond to me. Just one person.

Fast forward four years. Out of the blue, I received correspondence from Bath & Body Works, letting me know that “my” scent would be available, online only, in just a few months.


My original correspondence was sent my freshman year of college. I used the dorm address. The new correspondence somehow made it to my new address. Not my freshman dorm. Not my “permanent” (parents home) address. My current (at that time) address.

THAT is customer service.

Then again, perhaps the fact that the correspondence I’ve received from Dial is coming from “Consumer Affairs,” and not “customer service,” was an indicator of the level of assistance I could expect.


  • Alana
    September 17, 2015

    I would have been so annoyed by Dial and I would likely stop buying their products just to spite them! Haha. I am thoroughly shocked that Bath and Body works sent you a letter YEARS later! That’s amazing!!!

    • Jeans and a Tank Top
      September 18, 2015

      Trust me, Alana, Dial is no longer on my shopping list. Long live Bath & Body Works!!!

  • Laura @ Life with Lolo
    September 18, 2015

    Seriously, good customer service is priceless! That BBW letter so much later is amazing! They are a really great company (although I’m biased because I worked there). Plus I’m addicted to their stuff, I blame the before mentioned reason. I also had a great customer service experience lately with Le Tote, by fashion rental service. I sent back my “tote” with EVERYTHING in it and then received an email that I had purchased one of the items, meaning they thought I had kept it. I emailed customer service and within a few hours I not only had a personal response, but also an apology, my money credited back to me AND an additional credit to their shop for their mistake. It was wonderful, and it made me that much more happy to support their company and recommend it to everyone. So why can’t big companies and Dial figure that out!?

    • Jeans and a Tank Top
      September 18, 2015

      Wow, Laura! I’m impressed with Le Tote’s response to you! While our experiences with Le Tote and B&BW are examples of companies going above and beyond, it’s so frustrating that other big companies (cough, Dial, cough) can’t even muster up the decency to answer direct questions with genuine information. Don’t corporations realize the value of good customer relations?

  • chelsea jacobs
    September 18, 2015

    This is amazing! Good customer service makes all the difference!

    • Jeans and a Tank Top
      September 22, 2015

      Isn’t it funny how you and I, as individuals, can see that… but individuals working within companies somehow totally forget it?

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